How to Get Started With CPA Marketing

By Kimberly Ann Mitchell

CPA (cost per action) marketing is one of the many authentic ways of earning money online. This type of marketing is based on encouraging site visitors to perform a specific action, such as completing a questionnaire, providing an email address, signing up for a newsletter or accepting a free trial. A great positive of CPA marketing is that you get paid even if no product or service is sold.

When it comes to placing a CPA offer on your website, you want to make sure it naturally complements the existing content and design. A well-chosen offer that is related to the topic of your website is certain to mean a higher conversation rate. Adding in a random ad that has little relevance to your website is unlike to lead to a positive outcome.

How much can you earn?

The amount earned per lead will vary with the niche and the type of action needed. Also, the vendor will base the payout on what they believe a future client will earn them over a particular time-frame. For example, one of the most basic actions is to get an email address which may pay $1, whereas, encouraging a visitor to complete an application form for an insurance quote may lead to a payout of $7 or more.

What niches are possible?

CPA marketing is available in virtually all niches, so this makes it quite easy to integrate an offer into your existing website. A few of the most popular topics are likely to include insurance, diet, dating, fashion, software, travel and gaming.

How to get started?

The easiest way to get started with this type of marketing is to sign up to one of the many affiliate search engines that list the best CPA networks and offers. Simply search through the latest offers and apply to join the one that seems to be the best fit for your particular circumstances.

Getting approved by the CPA networks

In order to apply for a particular offer, you will need to complete an application form and get approved by the chosen advertiser. It will be difficult to get a 100% acceptance rate, but there are several steps that can be taken to increase the likelihood of getting accepted. The CPA networks are looking for the legitimate businesses that will send the high-quality and effective leads.

It is always best to be honest in your application and avoid over-inflating your traffic stats or other website information in an effort to get approved. Also, it may be worth calling the CPA networks after making an application to help speed up the application process and show you are serious and keen.

Add your CPA offer to your website

Once the approval stage is completed, it is time to add your CPA offer to your website. The best course of action is to integrate the links into an existing post as text links to look more natural. Alternatively, you can write an entirely new post that is related to the CPA offer. Even though banner ads are often provided by the networks, they get lower conversation rates.

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