Small Business

7 Ways Generation Z Is Different Than Millennials

By Wayne Elsey Generation Z or “Gen Z” are those who are born after 1998, and guess what? They’re now influencing businesses because the oldest among them are entering university age or heading to work. And, if you didn’t realize…
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Don’t Flash a Light On Your Brand Problems

By Wayne Elsey In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan…
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5 Reasons Why You Need An Executive Coach

By Wayne Elsey Many of the top CEOs in major global brands have an executive coach on retainer, but small businesses leaders can also benefit from this type of expertise. On average, one of the primary reasons many small businesses…
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Protect Your Nonprofit’s Online Reputation

By Wayne Elsey You might be thinking that you don’t have to do anything to protect your online reputation. Perhaps you’re thinking, who would want to do anything against a charitable organization? You would be mistaken. Criminals and trolls don’t…
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How to Increase Your Time Management Skills

By Wayne Elsey I was recently asked how in the world I manage to do everything I have to do on any given day. I have multiple companies, at least seven independent brands, and of course, personal responsibilities and commitments…
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